Company overview
Third Wave Automation (TWA) delivers advanced warehouse automation solutions through its Shared Autonomy Platform and flagship TWA Reach forklifts. The company’s high-reach forklifts are equipped with advanced 3D lidar and AI-driven perception systems, enabling obstacle avoidance, dynamic navigation, and precise handling of up to 4,000 pounds. Operating across four modes—fully autonomous, remote assist, remote operation, and manual—the forklifts adapt to various warehouse tasks without requiring costly infrastructure changes. TWA Reach handles both horizontal and vertical payload movements, supporting end-to-end workflows from inbound and replenishment to outbound operations, and everything in between. The company’s Armada Fleet Management System (ArmadaFMS) enhances operational efficiency by allowing a single operator to oversee multiple forklifts, monitor workflows, and dynamically configure warehouse zones.
The robots-as-a-service (RaaS) model offered by Third Wave removes the barriers of upfront capital investment by bundling autonomous forklift solutions into a predictable monthly subscription fee. This model provides customers with 24/7 support, easy scalability based on operational needs, and seamless integration into existing workflows. By incorporating performance incentives, TWA ensures continuous improvement and value for its clients. The RaaS approach simplifies adoption and reduces risk, delivering immediate ROI while accommodating businesses of varying sizes and needs.
“Our RaaS model is about empowering our customers,” explains Arshan Poursohi, co-founder and CEO. “By eliminating upfront costs and incorporating flexibility, we enable businesses to scale their operations as needed without financial strain. It’s not just about providing technology—it’s about creating a partnership in which we grow alongside our clients, continually improving our solutions to meet their evolving challenges. This model benefits both the customer, who sees immediate impact, and our company, as we build lasting relationships grounded in shared success.”
Customers and target markets
- Holman Logistics
- C.H. Robinson
Company metrics
- Headquarters:
- Union City, California
- Company size:
- 11-50
- Founded:
- 2018
- Industries:
