Monarch Tractor

Monarch Tractor manufactures the MK-V, a 100% electric, driver-optional, and data-driven tractor for use in vineyards, orchards, dairy farms, blueberry farms, and elsewhere. The tractors are equipped with computer vision and 360° camera coverage that allow for situational awareness and a continuous stream of images that farmers can access from a central database. Farmers can also manage multiple tractors at once—for seeding, hauling, tilling, spraying, plowing, weeding, and harvest—through the Monarch app on their phones.

Monarch offers a hybrid hardware-as-a-service (HaaS) model. The company sells its tractors outright and then charges monthly subscriptions for its proprietary software. The MK-V is priced between $75,000 and $99,000 depending on the model (Standard, Dairy, or Utility). Add-ons include Monarch Connect, with real-time alerts, operational insights, and custom map visualizations, starting at $199/month; and Monarch Automate, with autodrive operations and remote supervision of multiple tractors, starting at $699/month.