Makr Shakr

Makr Shakr designs robotic bartenders equipped with dual mechanical arms and outfitted with sensors that allow them to replicate the actions of a skilled mixologist—shaking, stirring, muddling, and pouring—enabling them to craft a variety of cocktails, from spritzes to negronis. Toni can prepare over 80 drinks per hour—including both alcoholic and non-alcoholic beverages—while navigating 158 bottles of spirits and juices. Compatto can serve both coffee and cocktails, making it ideal for locations requiring a barista as well as a bartender. Veloce can prepare up to 250 drinks per hour and pour any drink precisely in just 15 seconds, making it ideal for high-traffic environments. Each model features an intuitive system for ordering and serving, with stylish, illuminated delivery spots for drinks. The robots can also pour pints of beer and perform tasks like cutting lemons, dispensing mint, and crushing ice.

The company provides a number of pricing options to suit different needs. Customers can choose to rent the robots for one-time events, or opt for a hybrid hardware-as-a-service (HaaS) model in which they purchase the robots as a one-time transaction and then subscribe to ongoing software and service packages. These packages typically include installation, comprehensive training, 24/7 customer support, replacement parts, regular software updates, annual maintenance visits, and up to five years of warranty and assistance. This flexible model ensures that clients receive both the hardware and the ongoing services required to maximize the system’s performance.

“A subscription approach fosters long-term relationships with customers,” explains CEO Emanuele Rossetti, “ensuring that they benefit from the latest advancements in robotic mixology technology. By maintaining continuous engagement, Makr Shakr can promptly address any issues, optimize performance, and adapt to evolving customer needs, thereby enhancing the overall customer experience.”