Intuitive

Intuitive develops robotic-assisted surgical systems designed to enhance minimally invasive procedures and optimize patient outcomes. The company’s da Vinci Surgical System is used in hospitals worldwide, offering precision, haptic feedback, and AI-powered assistance to surgeons performing complex procedures. The latest da Vinci 5 system incorporates Force Feedback technology, allowing surgeons to feel real-time tactile sensations while operating, reducing the force applied to tissue by up to 43%. Alongside its robotic systems, Intuitive provides Ion Robotic Bronchoscopy, an advanced platform for minimally invasive lung biopsies, helping doctors diagnose lung cancer earlier. The company’s Intuitive Hub also enables automated surgical video recording, data capture, and remote collaboration, improving training and case analysis for healthcare teams.

Intuitive's hybrid pricing model blends capital equipment sales with a growing “as-a-service” approach. While hospitals typically purchase da Vinci systems outright, the company generates recurring revenue through service contracts, instrument and accessory sales, and subscription-based software solutions. The Surgical Science platform, integrated into all da Vinci 5 systems, has transitioned to a fully subscription-based model, allowing hospitals to pay for AI-driven training and simulation software over time. Additionally, Intuitive offers long-term maintenance agreements, financing options, and per-procedure pricing structures, ensuring that hospitals can access the latest advancements in robotic-assisted surgery without requiring large, upfront investments.