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Company overview

Halter makes solar-powered, GPS-enabled collars that are worn by cattle, which are trained to follow the collars' guidance cues. Using the Halter app, farmers remotely shift their cows around the farm and set up virtual fences for grazing in paddocks. This reduces the need for physical fences, motorbikes, and dogs to move cows. The collar guides a cow using two primary cues: sound and vibration. With Halter’s “cowgorithms,” farmers can virtually monitor their cows' location and health (e.g., when a cow is in heat or showing behavioral signs of illness).

Halter’s model allows the company to lease its devices on a subscription basis. Packages start at $9.90 per collar per month (billed annually). The Core package includes fundamental Halter features such as virtual fencing, remote shifting, pasture management, and heat and health alerts, while Pro ($12.90) and Unlimited ($14.50) include various levels of more sophisticated pasture and shifting tools, and mating insights and integrations. Halter has partnered with Figured Lending so customers have options for financing their technology investment.

“With over 84,000 km of virtual fences set in 2023 alone, we’ve saved our customers millions of dollars in fencing costs,” says Craig Piggott, Halter’s founder and CEO. “We’ve also set our solution up for straightforward onboarding: Once we have a customer's farm map, we deliver easy-to-install towers (in flat pack form) and our ergonomic, lightweight collars. Farmers only need to put them on their cattle and download the app to start optimizing grazing and feed management. With the device-plus-subscription model, we secure ongoing revenue and deliver constant updates to our customers."

Customers and target markets

  • Hard Hill Country Genetics
  • Yolla Producers
  • Wairere

Company metrics

Headquarters:
Auckland, New Zealand
Company size:
51-200
Founded:
2016