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Company overview

Fulfil is building a fully automated robotics platform purpose-built for online grocery fulfillment. Unlike other warehouse automation providers, Fulfil handles the entire pick-and-pack process across all grocery categories—including fresh, refrigerated, and frozen items—with zero-touch robotics. Its system includes vertical storage towers, item-level inventory tracking, temperature-controlled zones, and proprietary ShopBot robots that shuttle orders around the warehouse with speed and precision. Fulfil’s platform is powered by a sophisticated orchestration layer, combining AI, sensor fusion, and computer vision to achieve industry-leading accuracy, throughput, and efficiency.

The company offers its automation platform through a Robotics-as-a-Service (RaaS) pricing model, allowing grocery retailers to avoid large upfront CapEx. Instead, Fulfil provides the entire stack—hardware, software, maintenance, and upgrades—for a recurring fee that scales with site size, SKU count, and order volume. This all-in-one subscription includes installation, support, system monitoring, and access to real-time inventory and operations analytics. The model is designed for fast deployment and flexible scaling across micro-fulfillment centers, dark stores, and hybrid in-store deployments.

Customers and target markets

  • The Save Mart Companies
  • Amazon

Company metrics

Headquarters:
Mountain View, California
Company size:
51-200
Founded:
2017