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Company overview

Cropify is an Australian agtech startup that uses AI-powered computer vision to revolutionize grain grading by eliminating the subjectivity and inconsistency of traditional methods. The company’s hardware and software solution analyzes pulse crop samples—such as lentils and chickpeas—in real time, recognizing defects, contaminants, and foreign material with high precision. Designed with an intuitive interface and industry-informed workflow, Cropify’s platform significantly reduces time at the sample stand, cuts CO2 emissions from idling trucks, and removes the need for single-use plastic bags. With each 200g sample analyzed in under seven minutes (compared to 20+ minutes manually), Cropify aims to bring objectivity, repeatability, and speed to the grain testing process.

The company offers its solution through a hardware-as-a-service model, where customers lease the AI-enabled grading unit and pay for access to a suite of crop-specific testing modules. This flexible approach reduces upfront capital costs and allows growers, traders, and grain handlers to quickly adopt the system without needing deep technical expertise. Ongoing software updates, remote support, and the ability to scale across new crop types are included in the subscription. Cropify has positioned its pricing to be accessible to both corporate farms and end users, and expects to take its first commercial orders following its May trials.

Customers and target markets

  • Wimpak at Minyip
  • Shannon Brothers
  • PB Seeds in Horsham (trials)

Company metrics

Headquarters:
Adelaide, South Australia
Company size:
1-10
Founded:
2019