Company overview
Cirrus Systems designs and manufactures LED digital signage hardware, pairing every display with the ScreenHub cloud management platform. The company’s product line covers outdoor LED signs built for year-round exterior installation and modular construction designed for easier installation than traditional outdoor displays; indoor LED solutions for retail and hospitality environments; large-format out-of-home billboards for billboard operators; digital window posters that replace static window signage; and the Cirrus Media Player, a compact device that converts any HDMI-equipped TV into a managed digital display. People Counter 2.0 is an AI-powered traffic analytics device that measures storefront foot traffic and feeds the data into ScreenHub for marketing performance reporting. ScreenHub itself runs in any modern web browser and provides content design, scheduling, publishing, 24/7 hardware monitoring, performance analytics, and troubleshooting in a single web interface that connects every Cirrus device a customer operates.
Cirrus Systems operates a hardware-as-a-service model that bundles hardware, software, installation, and maintenance into a single recurring relationship. The Cirrus Media Player is sold for $69.99 plus a $6.99/month ScreenHub subscription, and the full LED screen subscription is a true subscribe-to-own program with no upfront cost: customers pay a low monthly payment at 0% interest, and Cirrus handles installer selection, permits, project management, complete installation, comprehensive warranty, 24/7 hardware monitoring, and dedicated technical support. Subscription customers receive a display upgrade to Cirrus's newest LED technology every five years when they renew. The structure converts an outdoor LED sign—historically a multi-thousand-dollar capital purchase that depreciates as newer panel technology releases—into a managed service where the latest hardware, the cloud platform, the installation logistics, and the ongoing support all roll into one monthly bill.
Customers and target markets
- BMW
- Mercedes-Benz
- Ford
- Burger King
- McDonald's
- Dunkin'
- IHOP
- AFC Medical
- Bernie & Phyl's
- Atlantic Cape College
Company metrics
- Headquarters:
- Portsmouth, New Hampshire
- Company size:
- 51-200
- Founded:
- 2012
- Industries:
