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Arugga AI Farming

Agriculture

Company overview

Arugga AI Farming develops autonomous, multi-purpose greenhouse robots designed to automate labor-intensive tasks with flower-level precision inside the greenhouse. The company’s flagship platform includes Polly+, an autonomous pollination robot that replicates buzz pollination using AI-based computer vision and calibrated air pulses, and Louie, a plant-lowering robot for tomatoes and cucumbers that standardizes one of greenhouse farming’s most time- and labor-intensive operations. The robotic platform is also being extended to use cases such as pest and disease detection, non-contact pruning, and yield prediction. Arugga’s robots are positioned as a sustainable alternative to bumblebees and manual labor, with reported yield improvements in the range of 3-7% and, in some trials, higher performance versus both manual and biological pollination.

The company operates a service-led, recurring business model built around provider-owned robotic fleets. Rather than buying equipment outright, growers pay a recurring monthly fee per hectare that bundles access to the robots along with ongoing technical support and system operation. Embedded within this model is a growing software and data layer: robots collect flower- and plant-level data on every pass, which feeds into a dedicated dashboard providing real-time insights such as flower counts, plant height, uniformity indicators, and yield-related metrics. The recurring per-hectare fee structure indicates a full hardware-as-a-service approach in which physical robots, AI software, and data capabilities are delivered together as an ongoing service.

Customers and target markets

  • Costa Group
  • FoodVentures

Company metrics

Headquarters:
Kfar Monash, Israel
Company size:
11-50
Founded:
2017